Welcome

Negative Capability is where I write about my quest to the intersection of knowledge and uncertainty.

To truly understand negative capability, we must suspend judgment and let the mind absorb experiences. This state of open-mindedness, called negative capability, allows us to explore ideas and realities at a much deeper level.

Greene argues:

"Negative capability will be the single most important factor in your success as a creative thinker".

It helps you consider a wider range of ideas and experiment with them. To me, negative capability is the antidote to confirmation bias and to attachment to the outcome.


Hey there, I’m Chris

  • Conversion Alchemist, helping SaaS and ecommerce businesses get more customers from their websites

  • Former UX lead at Zeda Labs & Conversion Crimes

  • I’ve been playing drums for 20+ years (my band)

  • I’ve been playing basketball for 20+ years

  • Yep, I think life should be a lot about playing

  • I practice Vipassana meditation daily

  • I love tattoos and muscle cars (proud owner of a 2013 Dodge Challenger)

  • I read a ton, usually whatever my curiosity dictates

  • I travel a ton, usually wherever my curiosity takes me (and if covid allows)

  • You can find me everywhere on social here

  • Read my story here

  • Every week I write and send out another newsletter on copywriting

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The quest to the intersection of knowledge and uncertainty.